The Watches of Switzerland Group, formally established in 2007 as Aurum Holdings, is the UK’s largest multi-channel retailer of luxury jewelery and prestigious timepieces. In 2017 we celebrated the opening of our first multi-brand Watches of Switzerland within the Wynn Hotel in Las Vegas. 2018 saw the opening of our exciting new Watches of Switzerland multi-brand showroom in New York.

The Watches of Switzerland Group trades under different retail brands, each of which represents a different proportion of the market targeted at a specific clientele base, with their own selection of luxury products and price points.