About us
We're a global retailer employing nearly 3,000 people across the UK and the United States.

Our success is based on strong, long-standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading-edge technology to provide our clients with a modern, distinctive luxury experience. This is underpinned by our people, who are highly trained and motivated to deliver exceptional client experience whilst building inclusive teams.

Our clients love us for our exceptional client experience, expertise, and approachability. Our clients are at theheart of everything that we do – we love to wow our clients and make every interaction with us special and memorable.

Job Purpose

The Vice President of Marketing is responsible for leading the strategic direction and execution of all marketing and ecommerce initiatives to drive brand growth, client engagement, and revenue. This role ensures a cohesive luxury brand experience across all channels, oversees digital and traditional marketing efforts, and fosters cross-functional collaboration to optimize performance. Through innovative leadership and data-driven decision-making the VP of Marketing enhances the company’s market position and delivers measurable business results.

Core Accountabilities

• Strategic Planning: Develop and execute comprehensive marketing and e-commerce strategies aligned with business goals including market research, competitive analysis, and identifying new opportunities.
• Brand Management: Oversee the maintenance of a strong, luxury brand identity, ensuring consistent messaging and a positive brand experience across all channels.
• Marketing Communications: Manage how the company communicates with its target audience through various channels, including ecommerce, social media, advertising, events, public relations, and content marketing.
• Digital Marketing: Lead digital marketing initiatives including website optimization, search engine optimization (SEO), social media and email marketing.
• Team Leadership and Development: Lead a high-performing marketing and e-commerce team, fostering a collaborative and innovative environment.
• Budget Management: Oversee the marketing and e-commerce budgets, allocating resources effectively to maximize ROI.
• Performance Measurement: Maintain key performance indicators (KPIs) and track marketing and e-commerce performance to ensure campaigns are effective and ROI is maximized.
• Cross-functional Collaboration: Work closely with other departments including retail, finance, merchandising and IT to ensure alignment and a client centric approach.
• Online Marketing: Lead online marketing efforts, including SEO, PPC advertising, social media campaigns, and other digital marketing strategies to attract and convert clients.
• Sales Optimization: Analyze sales data, identifying trends, and implementing strategies to optimize online sales conversion rates.
• Technology Management: Collaborate with IT teams to select and implement appropriate e-commerce platforms and technologies.
• Compliance: Ensure compliance with data protection and online security regulations.
• Revenue Growth: Drive online sales and revenue through effective e-commerce strategies and initiatives.
• Customer Experience: Oversee the design, functionality, and user experience of the e-commerce Shopify website to ensure an engaging client journey.
• Performance Monitoring: Track and analyze key performance indicators (KPIs) related to marketing and ecommerce performance, reporting insights to executive leadership.

Essential Experience and Attributes 

• Strategic Thinking: Ability to develop and implement effective marketing and e-commerce strategies.
• Leadership and Management: Proven ability to lead and motivate an omni channel team.
• Expertise: In-depth knowledge of marketing and e-commerce platforms, technologies, and best business practices.
• Market Research and Analysis: Strong understanding of market trends, consumer behavior, and the competitive landscape. Ability to
analyze marketing data and derive actionable insights.
• Financial Acumen: Understanding of marketing and e-commerce budgets and financial performance.
• Adaptability and Flexibility: Ability to adapt to changing market conditions and new marketing and e-commerce technologies.
• Communication Skills: Strong communication and presentation skills to effectively communicate with executive leadership, team members and luxury brand partners.
• Innovation: Ability to identify and implement innovative solutions to drive business growth.

Desirable Experience and Attributes

•Bachelors in marketing or a related field
• Masters in marketing or a masters in business administration (MBA), preferred
• Executive level experience in marketing and ecommerce specialties including media placement, digital marketing, brand management and
consumer behavior analysis.
• Expertise in consumer relationship systems (CRMs), content management systems (CMSs), and data mining software.
• 10-15 years of luxury marketing and ecommerce experience.
• Shopify experience strongly preferred.

Living by our Values of:

• We earn trust and confidence
• We treat everyone with respect
• We care for our communities
• We protect our planet
• We advocate for our industry
• We do the right thing, always

The Watches of Switzerland Group Foundation

The Watches of Switzerland Group Foundation achieved its charitable status in November 2021, with the purpose of continuing the Group’s commitment to philanthropic investment in a focused range of charitable causes. The Foundation, which will bring most of the Group’s charitable activities under one umbrella, has so far been funded by a $6million donation from the Watches of Switzerland Group to support local communities with an emphasis on helping vulnerable people in poverty.

OUR PURPOSE

To WOW our clients while caring for our colleagues, our communities, and our planet