Marketing Manager

As the Marketing Manager you will gain insight into marketing strategy across diverse programs and will be a connective fiber between teams. This role will have direct access to leaders across brands, sales, and product teams, and can grow across multiple disciplines in a uniquely multi-functional space.

Responsibilities

• Execute the marketing strategy and its implementation across all distribution channels (online, in store, digital, social, OOH) while maximizing allocated brand co-op resources
• Ensure consistent maintenance and accuracy of all brand partner marketing plans across all mediums, channels and touchpoints including digital, social, OOH, events, activations and all paid media
• Maintain and report accurate financial forecasts, and collaborate with finance, buying and retail teams.
• Partner with buying teams on product launches and buying trading calendar
• Liaise with retail, operations and real estate teams on new showroom openings/renovations
• Ensure media plan is executed in partnership with the national media agencies and the Director of Marketing
• Define specific co-op media plan for each brand partner, diversifying the strategies utilizing a digital and mobile first approach
• Develop and maintain relationships with WOSG network of mall center management teams to disseminate and broker partnership marketing opportunities for tenants
• Manage, maximize and monetize media and visibility opportunities with retail mall management partners for all retail locations.
• Analyze market opportunities and identify local, regional and national needs to amplify marketing initiatives
• Share marketing activity and performance to both local market and international teams
• Suggest and recruit new vendors based on the needs of the business and evolving marketplace
• Requires an entrepreneurial spirit for marketing and business needs
• Embraces ambiguity, independently charting a path forward, making judgement calls with early derived information
• Personally create compelling, client focused marketing content with data and ROI
• Build strong, cross functional relationships with interdepartmental teams and brand partners
• Other responsibilities as assigned by management
• Business related travel when necessary

Special Projects

• Marketing support for special projects across WOS, Mayors, Betteridge and Monobrand Division including developing media kits, marketing presentations, and 360 campaigns
• Communication of key project calendars, timelines, and performance to stakeholders both internal and external

Marketing Campaigns

• Develop pitch / recap decks for brands
• Manage budgets for paid media with brands and agency partners
• Develop benchmark KPIs
• Manage campaign communication to internal and external brand and venue stakeholders including monitoring of third-party communication

Qualifications

• Bachelor's degree in business, advertising, marketing, communications, or related field
• Required experience: Minimum 3-5 years of experience in luxury marketing
• Effective time management skills and the ability to multitask and prioritize business needs
• Attention to detail, savvy with keen negotiation skills
• Ability to effectively communicate ideas and to influence decision-making in an ever-changing landscape
• Excellent copywriting skills that can be translated into the development of marketing materials
• Knowledge of Media and Publisher industries
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
• Excellent communication, presentation, and interpersonal skills with the ability to deliver high-quality written and verbal content, present persuasively

Skills and Knowledge

• Ability to articulate the essence of marketing products and their value
• Ability to create a compelling narrative across different channels - and match the message to the medium
• Data driven analytical thinker
• Ability to use data to make decisions and drive growth, and have a deep understanding of complex experimentation, including multivariate creative testing
• Ability to thrive in an ambiguous, fast-paced setting without ready made processes
• Deep desire to understand the customer through both qualitative and quantitative means
• Market Research: knowing our clients/competition and integrate this information into growth strategies