Ecommerce Director 

The E-Commerce Director will be accountable for the ecommerce growth strategy, sales, P&L, and relationship management internally and externally for North America. This role will be responsible for delivering sales through commercially driven strategies, online marketing, merchandising, user experience, product development, and site operations. This role will be accountable for revenue from all owned & operated channels (website, email, and organic social) working in close collaboration with internal marketing teams and paid media partners to deliver integrated, full‑funnel programs.

This position will report to VP Operations, Finance & IT and oversee a team responsible for delivering against the e-commerce strategy and managing day-to-day online operations. This includes full ownership of site UX, performance, and scalability; driving merchandising clarity and the onsite path-to-purchase; and optimizing key health and performance KPIs such as qualified traffic, conversion flow, time on site, click-through rate, bounce rate, add to cart rate, cart abandonment, average order value, repeat purchase rate/lifetime value, and overall sales performance, while also developing the foundation and retention cohorts necessary to ensure sustainable growth and scalability.

The E-Commerce Director will be responsible for creating a branded online experience that reflects and works in partnership with the in-store journey—anticipating the needs and exceeding the expectations of today’s multi-channel consumer. This role will partner closely with product and buying teams on catalog management and upcoming product or brand launches, ensuring seamless and strategically timed integration within broader go-to-market and launch plans.

Responsibilities

• Develop e-commerce strategy to increase profitability and revenue growth while ensuring an outstanding client experience.
• Develop target KPI benchmarks and growth plan to achieve YOY growth.
• Ensure the best-in-class digital experience for all ecommerce and other digital touchpoints.
• Build a high performing ecommerce and digital marketing ecommerce team, and own relationships with third party partners and agencies.
• Manage e-commerce trading calendar including promotions, merchandising and site- refreshes.
• Collaborate cross functionally with planning, merchandising, finance, and marketing / creative to help achieve financial objectives and to work on cross-department within Retail.
• Increase WOS US omnichannel engagement, conversion, and profit.
• Review/track all owned & operated channels (website, email, organic social), ensuring they deliver yearly goals and are pacing to plan.
• Align calendars, audiences, creative, and post‑click journeys to ensure on-site efficiencies and retention.
• Develop lifecycle & retention programs (email/SMS/loyalty), including segmentation, testing, deliverability, and LTV optimization.
• Own e‑commerce operations & site performance (QA, releases, uptime, page speed), partnering with engineering to prioritize conversion rates and scalability.
• Establish a trading cadence (merch storytelling, new releases, promos), ensuring inventory, pricing, and content readiness.
• Define and report KPIs: conversion rate, time on site, click through rate, bounce rate, add‑to‑cart rate, cart abandonment, average order value, repeat purchase rate/lifetime value, revenue, and margin.
• Partner with internal and external teams to evolve content and product storytelling that balances brand equity with conversion.
• Take ownership of the e-commerce budgets so that accountability is clear, and project results can be tracked and reported.
• Have pulse on online media and technology trends.
• Oversee compliance, liability, and operational governance across all domestic e-commerce functions to ensure accuracy, accountability, and risk mitigation.

Essential Experience & Requirements

• 15+ years related experience in eCommerce and Marketing.
• BS/BA college degree required; MBA preferred.
• Proven track record in a successful Direct to Consumer e-commerce business with significant year over year growth in a highly competitive industry
• Demonstrate significant successes in B2C online marketing, campaign development and management, customer acquisition and retention.
• Advanced online customer analytical skills
• Ability to translate offline brand vision to the online channel with flawless and consistent execution.
• Must have strong skills in strategy and planning, budget, and P&L management, merchandising and marketing, and vendor selection and management.
• Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team.
• Keen business acumen plus the ability to function as a senior strategist with key members of the executive management team.
• Demonstrate big-picture thinking and experience in a dynamic, high-growth environment.
• Exceptional written and verbal communication skills. Ability to communicate complex or digital/social concepts to a non-digital audience.
• Creative, diplomatic, cool under pressure and strong interpersonal skills.
• Experience managing a digital sales experience in the Luxury retail market.