To help us provide the best possible service, we capture personal information about you, but we respect and protect your privacy and do all we can to honour the trust you place in us by being transparent about what personal information we collect and how we use it, vowing to handle your data fairly and lawfully at all times.
We are The Watches of Switzerland Group Limited of Aurum House, 2, Elland Road, Braunstone, Leicester LE3 1TT, United Kingdom and we are a Data Controller registered with the UK Information Commissioner’s Office with registration number Z5617669.
Our Data Protection Officer is contactable via email@example.com.
This notice is to inform you about how we collect and protect any personal information you provide to us and how you can control what personal information we collect from you and what we do with it. It sets out how we intend to use your information, who we will share it with and what rights you have about use of your information.
This notice applies to all our activities under the above brands and however you provide personal information to us, whether you visit us online at any of our websites or visit our stores or contact us via social media or whether you telephone, email, write to or text us.
Here we provide you with details about:
We may collect the following information about you:
This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Notice. Some personal data are collected directly, for example when you set up an online account on our websites, or send an email to our Customer Relations team. Other personal data are collected indirectly, for example, when you browse our websites or undertake online shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.
We may anonymise and aggregate personal data for insight and research but this will not identify anyone.
Our websites are not intended for children and we do not knowingly collect data relating to children.
The Watches of Switzerland Group Limited (and trusted partners acting on our behalf) use your personal data:
The Watches of Switzerland Group Limited use your personal data for marketing purposes and may send you postal mail, texts and/or emails to update you on our latest offers and events.
We aim to update you about products and services of interest and relevance to you as an individual.
You have the right to opt out of receiving promotional communications at any time, by:
This may not stop service messages such as order updates.
Personalisation and Automated Decision Making
In order to improve your shopping experience with us, when you visit any of our websites, you may receive personalised banner advertisements whilst browsing websites of other companies. Any banner advertisements you see will relate to your browsing activity on our websites from your computer or other devices.
We may collect data directly from you, as well as analysing your browsing and purchasing activity, both online and in store, and your responses to marketing communications. The results of this analysis, together with other demographic data, allow us to ensure that we contact you with information on products, services, events and offers that are relevant to you. To do so, we use software and other technology (automated decision-making including profiling).
We may do this to decide what marketing communications are suitable for you and this activity is based on our legitimate interests to develop and improve our products and services for you.
You have the right to opt out of any automated decision-making processes including profiling at any time by:
In order to provide more personalised services and experiences, we may also ask your permission to review third party data about you, for example, your Twitter or Facebook feeds, to get to know you better and to provide more effective personalisation. Some of our services enable you to sign-in via a third party service, such as Facebook. If you choose to sign-in via a third party app, you will be presented with a dialog box which will ask your permission to allow us to access your personal information (e.g. your full name, date of birth, email address and any other information you have made publicly accessible).
What are cookies?
Some cookies collect information about browsing and purchasing behaviour when you access our websites via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. All data passed by cookies is anonymous and will never contain individual detail such as your name, address, telephone number or payment details. For more detailed information about how cookies work, please visit www.allaboutcookies.org.
How are cookies managed
The cookies stored on your computer or other device when you access our websites are designed by:
What are cookies used for?
Cookies are used with our marketing partners to present you with appropriate offers and advertising as you browse other sites on the internet, based on your browsing activity while on our sites. Cookies also allow us to work alongside our web analytics partners to see how you like to use our website, which pages or special functions you prefer and help us to promote them and make them better. This helps us to continually improve the relevance of our promotional communications, your shopping experience and our products and services.
The main purposes for which cookies are used are:
What cookies do we use?
There are two types of cookie that may be used during your visit to our site:
1. Session Cookies
Session cookies are deleted after each visit to our site. For example, when you are browsing our site, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser. Session cookies allow you to add an item to the basket and then move through the checkout. Disallowing these cookies via your web browser will mean you are unable to place an order on the site.
2. Persistent Cookies
Persistent cookies remember you for a set period of time allowing wishlist products and/or previously viewed products to be displayed the next time you visit our site and whether you logged into or out of your account while browsing.
3. Marketing Cookies
The Watches of Switzerland Group Limited work with several partners who serve advertisements or present online offers on our behalf. Most of these marketing partners use both session and persistent cookies. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. All data collected by third party cookies is anonymous and will never contain your name, address, telephone number, email address or payment details.
First Party cookies used on our websites
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency.
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment.
ID EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist. comment_author News/reviews last comment name comment_author_email News/reviews last comment email comment_author_url News/reviews last comment web address.
Third Party cookies
__utma Google Analytics
__utmb Google Analytics
__utmc Google Analytics
Turning off and deleting cookies
Most web browsers will provide the option to turn off or disallow cookies. How you do this depends on the web browser you're using. Instructions for disallowing cookies can usually be found in the browser's 'Help' menu. Note that in common with most other transactional websites, if you only disable third party cookies, you will not be prevented from making purchases on our websites but refusing the cookies we have used via your web browser will mean that you are unable to make a transactional purchase on our website. You may also find that the functionality of many other websites and services will be affected. Cookies can be deleted using your web browser. However, unless they are disallowed they will be re-applied the next time you visit a website.
If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out here:
For Microsoft Internet Explorer:
For Google Chrome:
For Mozilla Firefox:
For Opera 6.0 and further:
We will never sell or rent your personal information to other organisations for marketing purposes.
We will not disclose your personal information to any third party, except for those referred to below. We may share your data with:
In order to make certain services available to you, we have partnered with certain trusted third parties including IT, mailing, payment services, delivery and marketing service providers. We may need to share your personal information with some of our service partners. We only allow our service providers to handle your personal information when they have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your information to provide services to us and to you, and for no other purposes.
Please see here for the types of service providers with whom we share personal data:
Type of external service provider
Reason for sharing your information
Administration of our Marketing database
Delivery of postal mailings
Electronic mail administrators
Delivery of email campaigns including electronic newsletters and administration of on-line competitions
Couriers and logistics service providers
Administration of sales and returns
Marketing consultancies and advertising services providers
Analysis of marketing data and customer insight for the development and administration of marketing campaigns.
Delivery of offers, promotions and other marketing campaigns
Website tracking to assist with personalising your online buying experience.
Facilitate customer product and service reviews
Provision of insurance cover on products purchased from us
Provision of interest free and interest bearing credit for our customers
Administration of Guarantees and repairs
Call recording providers
Call recording to facilitate Customer Care, administration of enquiries and complaints and facilitate telephone orders and order fulfilment for the WatchShop website
Insurance claims and repair handlers
Facilitate certain types of insurance claim administration
Electronic platform providers
To create on-line accounts to fulfil website orders and electronic newsletter distribution
Provision of email system
Live engagement platform providers
Delivery of Live Chat environment
Delivery of customer chat application called Akin
Payment service providers
Website payment services
Website hosting service providers
Administration of our websites, fulfilment of online orders and electronic marketing campaigns
Order fulfilment providers
Facilitate fulfilment of orders on websites and customer care
Electronic repair administrators
Repair processing and workshop administration.
Facilitating watch repairs by post
Facilitating communications with our repair services
Document disposal managers
The Watches of Switzerland Group Limited has partnered with certain trusted third parties to make additional products and services available to you online through the relevant third party's “microsite”. These websites, and others linked to from our websites are owned and operated by a third party and they are responsible for processing personal data in accordance with their own privacy policies. These are:
We are required to set out the legal basis for our ‘processing’ of your personal data. We collect and use customers’ personal data:
The Watches of Switzerland Group Limited is committed to keeping your personal data safe and secure.
Our security measures include:
You should always be cautious when sharing your personal data. No one from our company will ever ask you to confirm any bank account or credit card details via email. If you receive an email claiming to be from The Watches of Switzerland Group Limited asking you to do so, please ignore it and do not respond.
If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.
In addition, we recommend that you take the following security measures to enhance your online safety:
We will not retain your data for longer than necessary for the purposes set out in this Notice. Different retention periods apply for different types of information, and our Data Retention Policy sets out the length of time we will usually retain personal data and where these default periods might be changed.
In summary, various laws, accounting and regulatory requirements applicable to us require us to retain certain records for specific amounts of time. In relation to your personal data, we will hold this only for so long as we require that personal data for legal or regulatory reasons or for legitimate organisational purposes and we will not keep your data for longer than is necessary for the purposes for which we collect them.
For more detail on typical retention periods please below;
Record Retention Periods
Type of Personal Data
Contracts with suppliers
10 years after expiry
Names, addresses, email addresses, telephone numbers
Rental and hire purchase agreements
Payment services agreements
Webtracking information including IP addresses
Contracts with customers
10 years from date of transaction. For “by appointment” - permanently
Contracts with customers – bank transfers
Contracts with customers – waiting lists
Names and products
Until purchase or as long as the customer requires
Contracts with customers – Pre-Owned watchs
Names, addresses, age and product
Website emails – 7 years
Customer care emails – 7 years
Store support emails – 2 years
Interest Free Credit applications
Customer emails, names, addresses, date of birth, marital status, employment details, financial details (such as income and major outgoings), bank account details
Interest bearing credit applications
Names and customer images
Customer listings for promotional communications
Names, addresses, email addresses
Social media communications
Names, addresses, email addresses, transactional data, hobbies, interests, payment reference
Product and service reviews by customers
Names, emails and products / services purchased
Personal data – 12 months
Review content permanently
Records of administration of watch and jewelry insurance claims and insurance companies
Names, addresses, telephone numbers, email addresses, insurance policy number, item claimed for, call recordings, bank sort code details
Mappin & Webb Care, Goldsmiths Care and Watches of Switzerland Protection
Names, addresses, telephone numbers, email addresses, insurance policy number, item claimed for, call recordings
Telephone numbers, call recordings
Repair records with Watches of Switzerland, Goldsmiths and Mappin & Webb
Names, addresses and watch and damage / repair details, watch photo, contact details, repair reference number and guarantee number
Repairs records with Watchlab
Names, addresses and watch and damage / repair details
Customer Live Chat forum
Voice recordings, images and messaging
Mobile App - Akin
Names, mobile phone numbers
Images of attendees at our premises
As long as required for security
Names and images of attendees at our premises
As long as required for security purposes
Automatic Number Plate Recognition (ANPR) system
Vehicle registration plates of visitors, suppliers and other attendees at our HQ
To deliver products and services to you, it is sometimes necessary to share your personal information outside of the European Economic Area (the EEA). This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws.
If we transfer your personal information outside the EEA, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to assess the laws and practises of the destination country and relevant service provider and the security measures that are to be taken as regards the data in the overseas location; Alternatively, we use standard data protection clauses.
You have the following rights:
If you wish to exercise any of the above rights, you can always:
You have the right to lodge a complaint with the Information Commissioner’s Office at Wycliffe House, Water Lane, Wilmslow SK9 5AF, United Kingdom if you believe we have not handled your personal data in accordance with the law. Further information, including contact details, is available at https://ico.org.uk.